arketing is a combination of money, time and a lot of prepping is required as well. The only way to prep yourself is to formulate an appropriate plan that will help you make proper use of the resources. Your tailor made marketing plan will ensure that you're not only sticking to your schedule, but also make sure your marketing funds don't deplete. This way you don't lose time or money. A marketing plan defines your goals and objectives within a certain time period. No matter what kind of business you have, big or small it will need a proper marketing plan which suits your needs.
A marketing plan is that plan of action derived from market research and it will
Convey product or service features to your target audience (potential customers)
Establish distribution channels.
Determine the most effective ways to promote yourself.
Pinpoint the best advertising venues.
A marketing plan will not only help you promote your products and services but it will further solidify your stance in the market. It will give you a point to rally, a success graph, how to operate your company based on the market situation and show you the big picture.